Author Archives: Gene Stark

The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…

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Linkedin is the Greatest Personal Branding, PR and Business Development Tool Ever!

LinkedIn, is the most exciting of all social media and one that is not being used to anywhere near its potential by 95% of users. In fact it is the greatest Personal Branding, PR and Business Development Tool for B2B and Professional Services since…EVER! With LinkedIn you can: Take control and promote your personal and…

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9 Ways of Overcoming getting LinkedOut when using LinkedIn

From a Marketing Consultant’s Perspective… Yesterday I read possibly the best and worst article about LinkedIn. Here is the article that made me so happy and then half way through as frustrated as I ever get. So in today’s world where Content Marketing is king, and Inbound Marketing rules, what’s one to do but take…

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Your network is your biggest asset and LinkedIn is the way to demonstrate your personal branding

There are not many certainties in the world today, but here are 3 we can examine and show you how LinkedIn can assist you in benefitting from each: 1. The world has changed and the change of pace will keep accelerating. Whether there will be another financial crisis or not and how big it will…

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